How to Fix Google Ads Suspension for Circumventing Systems Policy Violation

How To Fix Google Ads Suspension For Circumventing Systems Policy Violation

Google Ads is an essential platform for driving business growth through paid advertising. However, some businesses face suspension due to a “Circumventing Systems Policy Violation,” often caused by having more than one Google Ads account for the same business. This can be a frustrating setback, but the good news is that there’s a way to resolve it.

In this guide, I’ll walk you through the steps I took to fix this error after encountering the same issue. By following these steps, you can get your account back up and running.

1. Understanding the Violation

The “Circumventing Systems Policy” violation happens when Google detects that you’re trying to bypass its systems, typically by having multiple Google Ads accounts for the same business. Google enforces strict rules to ensure fairness and avoid manipulation of its advertising system.

Common causes include:

  • Running multiple ads from different accounts for the same business.
  • Repeatedly creating new accounts after suspension.
  • Using alternate billing details to avoid payment issues or penalties.
How To Fix Google Ads Suspension For Circumventing Systems Policy Violation

2. Step-by-Step Guide to Fixing the Violation

a) Delete All Other Google Ads Accounts

The first step to resolving this issue is to eliminate any additional Google Ads accounts associated with your business. Google expects each business to operate under one account unless you have a specific reason (such as using a Manager Account for agencies).

  • Go to the Google Ads dashboard: Sign in to each of the extra accounts you’ve created.
  • Cancel the extra accounts: In the “Settings” menu, navigate to “Account Preferences” and choose “Cancel Account.” This ensures that Google sees no duplicate or alternate accounts for your business.

b) Ensure Complete and Accurate Billing Information

Once you have a single Google Ads account, review the billing details to ensure everything is correct and up to date. Incorrect or incomplete billing details can lead to account flags, which may contribute to a violation.

  • Access Billing Settings: From your Google Ads dashboard, click on the wrench icon in the upper-right corner and go to “Billing.”
  • Enter correct payment information: Ensure that your payment method, billing address, and any tax information are correct and valid.

c) Complete Advertiser Verification

Google Ads often requires advertisers to verify their identity and business before they can resume advertising. This step ensures that you are a legitimate business and helps build trust with Google’s system.

  • Start Advertiser Verification: You will likely receive a notification from Google asking you to verify your business. Follow the steps in the email or notification, which typically include submitting documents such as your business registration certificate, proof of address, or a government-issued ID.
  • Submit required documents: Be accurate and thorough when submitting the required information to avoid delays.

d) Submit an Appeal

Once you’ve cleaned up the extra accounts, verified your billing information, and completed the advertiser verification process, you’re ready to request an appeal.

  • Go to the Google Ads Help Center: Use this link to submit an appeal.

  • Explain the situation: In your appeal, be transparent. Let Google know that the issue occurred because of multiple accounts but that you’ve since taken steps to fix the problem. Provide details on what actions you’ve taken (e.g., account deletions, verified billing, advertiser verification).

    Example appeal message:

    “I understand that my Google Ads account was suspended for a Circumventing Systems Policy Violation due to having multiple accounts for the same business. I have since deleted all other accounts, entered accurate billing details, and completed the advertiser verification process. Kindly review my account and consider reactivating it as I am now in compliance with all policies.”

e) Wait for Google’s Response

Once you submit the appeal, it may take several days to receive a response. Be patient during this time, and continue monitoring your email for any requests for further information.

3. Preventing Future Violations

After resolving this issue, here are some best practices to prevent future Google Ads suspensions:

  • Stick to One Account: Ensure you’re managing your campaigns from a single Google Ads account. If you work with an agency, consider using a Manager Account (MCC) instead of creating multiple accounts.
  • Regularly Review Policies: Stay updated on Google’s policies to ensure full compliance.
  • Keep Billing Information Accurate: Regularly review and update your billing information to avoid errors.
  • Monitor Your Ads: Ensure that all ads comply with Google’s policies, from ad copy to landing page content.

A Google Ads account suspension for Circumventing Systems Policy Violation can be a frustrating experience, but by taking corrective steps—like deleting extra accounts, updating billing details, completing advertiser verification, and submitting an appeal—you can resolve the issue. Moving forward, adhering to Google’s guidelines will ensure that your ads run smoothly, helping you grow your business without further interruptions.

By following these steps, you’ll be back in action and avoid the dreaded suspension in the future!

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