The e-commerce space in Kenya is growing at lightning speed. With the increase in mobile penetration, internet access, and digital payments, more Kenyans are turning to online platforms to shop for everything from electronics and fashion to household items and business supplies.
In this guide, we break down the top 10 online shopping platforms in Kenya based on user experience, product range, reliability, and value. Whether you’re a consumer looking for convenience or a seller trying to reach more customers, this list will help you make smart decisions in 2025.
1. Jumia Kenya
Jumia remains the largest and most recognized online shopping platform in Kenya. It offers a vast selection of products across different categories including electronics, groceries, fashion, home appliances, beauty products, and more.
Key Features:
- Countrywide delivery
- Secure payment options including JumiaPay and M-Pesa
- Frequent sales campaigns like Jumia Black Friday and Tech Week
- Strong return and refund policy
Best For: Variety, convenience, and consistent promotions
Website: https://www.jumia.co.ke
2. NovaPlus — Kenya’s Fastest Growing Marketplace
NovaPlus is quickly becoming a standout player in Kenya’s e-commerce space. Designed with both consumers and local businesses in mind, NovaPlus provides a modern, mobile-first experience that’s simple, clean, and efficient.
Whether you’re looking for electronics, smart gadgets, business accessories, or household tools, NovaPlus delivers an experience that’s fast, transparent, and seller-focused.
What Makes NovaPlus Different:
- Android app for smooth mobile shopping
- Real-time analytics and seller dashboard for businesses
- Verified listings to reduce scams and ensure quality
- Affordable, trending tech and lifestyle products
- Local seller support and growth tools
Ideal for: Buyers who want affordable, authentic products and sellers looking for a scalable digital marketplace
Website: https://www.thenovaplus.com
3. Kilimall
Kilimall is one of the early entrants into Kenya’s e-commerce scene and continues to serve customers looking for budget-friendly goods, especially in electronics and fashion.
Key Features:
- Regular discount offers and coupons
- Focus on imported electronics and accessories
- Pay-on-delivery available in some areas
Best for: Bargain hunters and fashion shoppers
Website: https://www.kilimall.co.ke
4. Masoko by Safaricom
Masoko is Safaricom’s official e-commerce platform. It offers a curated collection of electronics, phones, beauty items, and accessories from trusted suppliers.
Key Features:
- Seamless M-Pesa integration
- Safaricom-approved product vetting
- Reliable customer service
Best for: Trusted brands and secure payments
Website: https://www.masoko.com
5. Sky.Garden
Sky.Garden is built specifically for small retailers in Kenya who want to sell online without the overhead of creating a website. It’s a plug-and-play mobile commerce tool with logistics support.
Key Features:
- Individual seller stores
- Easy product uploads and mobile storefront
- Local delivery partnerships
Best for: Small retailers and home-based businesses
Website: https://www.sky.garden
6. Avechi
Avechi specializes in tech, electronics, and home appliances. It is known for stocking international brands, making it ideal for customers looking for quality over quantity.
Key Features:
- Authentic electronics with warranty
- Timely delivery
- After-sales service and returns
Best for: Tech enthusiasts and bulk buyers
Website: https://www.avechi.com
7. Shopit
Shopit caters mainly to businesses and bulk buyers. With competitive prices and a wide catalog of computing and office supplies, it’s a top choice for organizations.
Key Features:
- Bulk discounts
- Pickup and delivery options
- Emphasis on electronics and office hardware
Best for: Corporates and wholesale buyers
Website: https://www.shopit.co.ke
8. Alibaba (via Kenyan agents)
Though not Kenyan-owned, many local importers access Alibaba through freight agents like Kentex Cargo. This is the preferred route for resellers and SMEs importing in bulk from China.
Key Features:
- Wholesale prices
- Custom orders and packaging options
- Door-to-door shipping through Kenyan agents
Best for: Business imports and resale
Website: https://www.alibaba.com
9. PigiaMe
PigiaMe is a local classifieds website offering new and second-hand goods. It’s a good option for buyers looking for used items or one-time deals.
Key Features:
- Free ad listings
- Direct seller contact
- No commission fees
Best for: Local second-hand goods and casual sellers
Website: https://www.pigiame.co.ke
10. Jiji Kenya
Formerly OLX, Jiji Kenya is a powerful classifieds marketplace for vehicles, electronics, home equipment, and more. It’s informal but effective, especially for big-ticket items.
Key Features:
- High listing volume
- Easy to use and free to post
- Direct negotiation and delivery arrangement
Best for: Used items, real estate, and cars
Website: https://www.jiji.co.ke
While giants like Jumia and Kilimall continue to lead the pack, NovaPlus is carving out a niche that directly speaks to the Kenyan seller and buyer of 2025. With its fast, local-first approach, seller analytics tools, and user-friendly interface, NovaPlus is positioning itself as Kenya’s next big thing in e-commerce.
Whether you’re a consumer shopping for affordable electronics or a business owner looking to expand your reach, NovaPlus offers both a platform and a partnership.