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In today’s rapidly evolving digital world, digital marketing is very important especially for businesses in Kenya to remain relevant and competitive. Integrating digital marketing into a company’s day-to-day operations is important in the following ways: It can help it reach and engage with a broader audience Online marketing drives more traffic to the website, Lastly, […]
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Firstly, what is a website audit? A Website audit refers to the process of evaluating a website’s performance, design, content, and user experience. Moreover, conducting a website audit is important for several reasons: Identifying areas of improvement. Pinpoint technical issues that may be impacting the website’s performance. Ensure that the website is aligned with the […]
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Non-profit organizations play a vital role in creating positive change in our society. They often work tirelessly towards fulfilling their mission and making a positive impact on the community they serve. With the rise of social media, it has become increasingly important for non-profits to utilize video content to reach a wider audience and engage […]
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Planning and organizing an international conference event can be an overwhelming task. However, with proper planning and preparation, it can be a highly successful event. As a cutting-edge event management company in Kenya, MediaForce has vast experience in event planning and management. In this article, we will take you through the essential steps required when […]
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Choosing the right hosting service or company is a critical decision for any website owner in Kenya. Your website’s speed, uptime, and security are heavily influenced by the hosting provider you choose. Moreover, with so many web hosting options available, it can be challenging to know what factors to consider when making this decision. In this article, […]
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In today’s digital era, having a strong online presence is crucial for businesses of all sizes. Moreover, with countless websites vying for attention, it’s essential to ensure that your website stands out and can be easily discovered by potential visitors. One of the most effective ways to increase your website’s visibility is by optimizing it […]
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A website maintenance plan is essential for keeping your site running smoothly and securely. Regular updates and proactive management ensure that your website remains functional, fast, and protected against potential threats. With a solid website maintenance plan, you can address issues before they become major problems, enhance user experience, and keep up with the latest […]
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According to Twiva, 93% of marketers have used influencer marketing. And guess what, this number will be increasing soon. Influencer marketing has emerged as a potent tool for brands to engage with their target audience authentically. In Kenya, this strategy has gained significant traction, leveraging the popularity of social media platforms like x (formerly Twitter) […]
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Billboard advertising is a powerful marketing tool in Nairobi, Kenya’s bustling capital. According to a 2021 report by The International School of Advertising and ReelAnalytics, there are 2,166 billboard sites cross the nation, with Nairobi proudly hosting 54% of these locations, dominating the countrywide presence. With its diverse population and vibrant economy, Nairobi offers numerous […]
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In the world of digital marketing, Pay-Per-Click (PPC) advertising, particularly through Google Ads, is a powerful tool for driving targeted traffic to your website. Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather […]
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